CLIENT: ŠKODA AUTO – WE LOVE CYCLING
VIDEO: Hunt for the X-Factor
CAMPAIGN: aerodynamic analysis of a cyclist.
Olympic track-cycling is the world where hundredths of seconds separate the worst from the best. Living under the pressure from knowing that one bad movement can decide about the whole race is something you will eventually learn to live with. But having such mindset forces you to seek perfection, and to constantly try to improve one tiny step by step. Now, ŠKODA AUTO helped the Czech Olympic cyclist Pavel Kelemen to make one of these steps towards excellence by using the same technology that is usually reserved only for development of new top secret car models. This is a story of how you make an aerodynamic analysis of a cyclist.
See more HERE