CLIENT: ŠKODA AUTO a.s.
VIDEO: SLAVIA ON THE L’ÉTAPE: IRON WILL AND AN UNPLANNED MARATHON
CAMPAIGN: L’Étape du Tour
17 hours and 17 minutes. That’s how long it took Vladimír Vidim to conquer the 135-kilometre-long stage 20 of the Tour de France. Even though more than 12,000 fellow racers of the L’Étape du Tour race had crossed the finish line a long time before, he did not once consider giving up. This is a story of immense determination and a love of cycling. See more here.