CLIENT: A Studio Rubín.
VIDEO: Theatre trailer.
CAMPAIGN: Online promoting „Ucitel Malby“ theatre play.
The purpose of theatre trailers is to make things clearer- to help audience to make a more informed choice. We give the consumers a snapshot of what they can expect from a particular show. We reach new demographics alongside its traditional core audience pretty easily. Videos encourage personal recommendation which is very important in theatre business and here it leads straight to increased sale. The second part of our work for this client is one more traditionally formatted spot featuring full stage footage, press quotes, credits and bonuses, once the show is opened. It can be used as a DVD merchandise, present for partners or simple script.